Marketing Professionals
Details
- Confidential peer group with 15-20 members
- 6 meetings per year
- Multidisciplinary events and networking seminars
- Access to virtual global network with +15,000 members in 14 countries
As a member of one of our EGN groups for Marketing Professionals, you get access to a professional network that can contribute to developing your leadership skills, provide new insights for your organisation and coach you on personal, professional and strategic challenges in a confidential setting.
Member Profile
Members of our peer groups for Marketing Professionals are experienced Leaders with strategic responsibilities. Titles representing this position may include Chief Marketing Officer, President of Marketing, VP of Marketing, Senior Director of Marketing, Head of Marketing or Director of Marketing.
This group is open and accepts more members.
We have peer groups for Leaders from both companies in Fortune 500, Thailand top 100, Public Listed companies, as well as Medium Sized Enterprises, companies and organisations in advertising, brand teams, marketing teams, e-commerce, digital and social media, design etc.
Agenda Themes
Themes covered vary from group to group. The EGN group members decide the strategic goal and agenda themes for the group with the Chair.
Both at and between the face-to-face meetings, the network members spar on concrete member issues. Moreover, the EGN groups work with contemporary trends and tendencies thus addressing the issues that members face in their business life.
Below you find potential topics for the meetings, as suggested and discussed with our Group Chair - Steven McGinnes, a global business leader, writer, and speaker.
Pragmatic Inclusivity and universal design
Empower individuals, makes your brand more accessible for millions of people, and effectively unlock the $3billion opportunity.
Radical alturism
How doing good can be great for your business. Creating initiates that deliver positive societal results, engage your whole organisation, motivate stakeholders and deliver increased revenue and profitability.
Profitable Sustainability
Identifying and delivering eco initiatives that can work at scale, maintain quality, can be delivered ling term, build brands, and effectively engage customers - whilst maintaining or reduce costs - and driving sales
Engaging Marginalised consumers
60% of the world's population are ‘non mainstream’ and often excluded by brands, products and services. By understanding these groups, their drivers, blockers and motivation, businesses can reward and engage people, and reach millions of untapped customers.
Each topic includes:
Introduction. Framing paradigms. Scale of opportunity and size of prize. Best and worst practice. Key principles. Immediately actionable principles. Tool kits, matrices and processes to utilize. Application to live projects and real opportunities and challenges.
Top reasons for joining EGN
EGN is a professional network of peers that provides an exclusive opportunity to work in depth with your personal leadership skills, strengthen your professional toolbox and gain new insights for the benefit of yourself and your company.
As a member of EGN, you get access to:
A worldwide network of peers
We offer a trusted, worldwide network of peers with a shared ambition of making each other better - every day.
Tailored Peer Groups
Your peer group is assembled by our experienced networking consultant, ensuring that it matches your management level and professional discipline.
Members’ Universe
This is an online community of 15,000 experts and it features a global query function, in-app messaging, virtual EGN groups.
Expert meeting design
All peer groups are facilitated by our experienced and continuously-trained EGN Chairs.
In Between Jobs Scheme
If you lose your job, you can continue your membership for a year, while you use your network to find your next career path – and up to further 12 months for a modest fee.
Exclusive Events & Seminars
Events and seminars are conducted in all markets to engage, learn and grow within and across the established peer network.
EGN Insights
As a member of EGN you get access to our thought leadership insights, which include e-books, learning tools, articles, member best practices and much more.
Business Benefits
EGN acts as a support network for your entire business, giving you benefits that include upskilling of your key employees, insights into the latest market trends and tools, as well as access to a confidential 'board of advisors’ via each EGN group and a global pool of 15,000 experts.
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How much does a membership cost?
An EGN membership varies in price, depending on your locality, seniority and the specific benefits applied to the EGN Group.
Our Network Advisors can help you find the right group based on your managerial level and professional needs.
Enter your contact info here and one of our Network Advisors will get back to you.
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How does the peer group network work?
With the support of a professional network, you get the opportunity to exchange experience on a high professional level, strengthen and develop your own skills within management and specialised areas.
As a member of EGN, you get direct access to Top Executives, Business Leaders and Specialists in most parts of the world via our online Members’ Universe where you can ask questions, join debates and network with more than 14,000 other members.
Your personal EGN group represents a confidential forum where all ideas and challenges can be discussed with peers at your own, professional level. To ensure confidentiality, no competitors or significant customer relationships are allowed in the same group.
All our peer groups are managed by a professional and experienced EGN Chair, who facilitates and mentors the peer groups, ensures output both at and between meetings and focuses on your professional and managerial development.
We also offer events and seminars, networking tours, an Between Jobs Scheme, mentoring programmes, CEO coaching and much more.
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How do I become a member?
You can apply for membership by filling out this form
When we have received your application, you will be contacted by a Network Advisor for a more in-depth interview to find the right peer group for your managerial level and/or professional need.
All candidates must be approved by both the Chair and specific peer group members before joining a group. This is done both to match relevant peers and also to avoid private friends, customer relationships and competitors being placed together in the same network group and to help facilitate honest and fruitful discussions.
